Building a Brand That Lasts: The Foundations of Growth

Your brand can’t become successful overnight. 

It generally requires smart and strategic decisions in order to build it. 

When I started Beast Gear, it was just an idea. Three years later, it was a multi-million-dollar business used by pro athletes, major sports teams, and even Hollywood A-listers (who, apparently, I cannot name).

How did I do it? By thinking differently.

I focused on the right levers for growth and adapted along the way, that’s why I was able to scale quickly. Whether you're just starting or looking to grow, these key principles will help guide your journey.

The Holy Trinity of Growth

Every business decision comes down to three factors:

• Leverage – What existing assets or skills can you build on?

• Risk – What could go wrong, and how can you minimize the downside?

• Potential Upside – If things go well, what’s the real opportunity?

Success comes from balancing these elements. For Beast Gear, my leverage was my deep knowledge of fitness. But there was a risk. Entering a competitive market with limited experience. But the upside was clear: I saw a growing demand for high-quality, affordable training gear. So, I took that risk.

The 8-Point Brand Health Checklist

A brand is only as strong as its foundation. This checklist acts as a pulse check for your business:

For example, Beast Gear had a large market opportunity, but our margins weren’t great initially. Instead of fixing everything at once, we tackled one area at a time. 

The Big Shift: Every Brand is a Media Company Now

Traditional ads-first brands are struggling. Why? Because people don’t want to be sold to—they want to be helped.

One of my biggest wins was a simple, no-frills YouTube video on how to wrap hands for boxing. It has now been viewed over 8 million times and drove huge sales growth.

This is the future of branding: creating valuable, engaging content that builds trust.

How to Win in the Attention Economy

✅ Create content for organic social first (free market testing)

✅ Only put ad dollars behind proven content (avoid wasted spend)

✅ Think quality over quantity (but stay consistent)

✅ Move fast (small brands have the advantage)

Big corporations are slow-moving cruise ships. You? You’re a speedboat—quick, adaptable, and ready to win.

What You Can Do Today

1️⃣ Score your business against the 8-point checklist

2️⃣ Identify your biggest leverage points

3️⃣ Choose ONE area to improve—focus beats overwhelm

Building a consumer brand isn’t easy—but that’s what makes it worth it.

I dive deeper into this in my book. Grab a copy here:  https://geni.us/quitstalling