The Single Best Book For Starting A Brand

There are a lot of books out there on starting a business. But if you're looking for one book that will give you everything you need, from start to finish, the best I recommend is 12 Months To $1 Million by Ryan Daniel Moran. This book teaches aspiring entrepreneurs how to avoid the pitfalls and traps that await them.

Moran does not believe in shortcuts to success or get-rich-quick schemes. He understands that building a sustainable business requires hours of dedication, hard work, and tenacity. 12 Months to $1 Million walks you through three stages of business growth: The Grind, The Growth, and The Gold.

The book walks potential business owners through advertising methods, sales establishment, online launch, and other topics. This book will undoubtedly be an excellent resource for business-minded and curious readers. I want to mention straight off the bat that I'm not an affiliate and I don't earn a commission from promoting this book. I just honestly loved it. So let's get to it, shall we?

Moran's Roadmap to $1 Million

Stage 1: The Grind

This is the part of starting a brand where you figure out who your customers are, what you're going to sell to them, and how you're going to make money. This is a difficult process, but it's also straightforward. It's like going to the moon - it's never easy, but it's possible if you have a clear plan and you're willing to work hard.

If you want to build a successful brand, you need to start by doing the hard work of figuring out who your customer is and what they want. Only then can you begin to create a product or service that they'll be willing to pay for. This isn't easy, but it's essential if you want to build a successful business. So, roll up your sleeves and get ready to do some serious work. It's time to start the grind.

Stage 2: The Growth

Once you've gotten product number 1 up to twenty-five (25) sales per day on a continuous basis, you'll want to roll out as many more items as you can reasonably handle. Just make sure you're launching new goods to the same group of customers as your initial product. Because you won't have to make as many decisions the second time around, momentum will build swiftly. Don't get sidetracked. Keep things simple and focused.

Stage 3: The Gold

This phase is where you'll really start to see success. To reach this next level of success, you'll need to focus on expanding your brand. Creating a suite of products that serve one particular group of people is the best way to do this. This is also the point where you can begin experimenting with various methods of promotion to determine what works best for your product. Your mission here is to build revenue and attract evangelical fans of your brand. By solving more problems for your target market, you'll be able to increase sales and reach that million-dollar mark.

So, how can I know this method is effective? Because I did it. The book details pretty much exactly what I did when I built my first brand, Beast Gear, the fitness brand that I grew to make 7-figures and then exited after three years.

Granted the book came out after I sold my brand but I've been following the author since his Youtube videos went viral and he has been teaching this stuff for almost a decade.

I created Beast Gear to give high-quality, yet inexpensive, workout equipment to fitness enthusiasts like myself. I worked out what my clients' pain points were, and then I provided the medicine in the form of things that they need.

I got in front of my customers by hanging out where they hang out and I created offers that appealed to them. I gave them more of the same as I built out a suite of products to appeal to my new fans.


Starting a brand can be an overwhelming task, but if you have the right resources, it can be done. 12 Months to $1 Million by Ryan Daniel Moran will teach you everything you need to know about starting and growing your own e-commerce business. It is packed with valuable information that will help you get started on the right foot. Follow the instructions in this book and you will be well on your way to building a successful e-commerce business.