E-commerce is a booming industry. With so much money being spent online every year, you may have considered starting an e-commerce business. But before you do anything, there are some things you need to consider first: how will people find your website? How can you increase sales? The answer to these questions lies in one word: Promotion.
That's right - promotion is key in any type of business venture. And it's no secret that to be successful in e-commerce, you need to have a rock-solid marketing plan.
In this blog post, we'll discuss the top four ways to promote your e-commerce website. We'll also provide tips on how to make the most of each strategy. So if you're looking for some new ideas to promote your business, read on!
1. Offer Deals Regularly
Offering deals is a great way to attract customers. People love getting a good deal, and the urgency and temporary nature of a deal can be enough to get them to finish the checkout process. On top of that, you should make deals during important events like holidays.
Offer deals to reward loyal customers, re-engage with those who haven't bought from you in a while, and celebrate their birthdays. You don't need to slash your prices by 50%, offering a 5% to 15% discount can be enough for those people who weren't quite ready to place an order at full price.
2. Content Creation
One of the most important things you can do to secure a customer base is to create awesome content. You can't get people interested in your brand unless you give them valuable information about what you're offering.
It’s critical for entrepreneurs who are looking to expand their business to create valuable content about their niche.
People who are interested in or looking for what you're selling should be kept in the loop by promoting your content on social media and in your emails. This is a great way to build up traffic, eventually building a customer base, which will result in more sales.
3. Influencer Marketing
With influencer marketing, you can team up with anyone from small bloggers in your niche to big celebrities. I prefer working with people who are respected and have a lot of influence within my field. This could be someone like a celebrity, but just within that specific niche. It doesn't matter how big the influencer is, as long as they have a real impact on your target market. If you want to have a financial relationship with them, you can either pay them once or pay them a percentage of sales that come from their endorsement. This could be through providing them with a special code to give to their followers, which they can use when making purchases on your website. You can track how often the code is used and pay them a percentage of sales generated through their promotion. There are many ways you could do this, from small bloggers to big celebrities!
4. Email Marketing
Email isn't dead. It's still relevant and important for e-commerce; around 30% of brand revenue comes from email automation flows that drive sales.
Delivering relevant content with sales requests via deals can automate high-value offers.
Email is also great for customer retention. Then you can send them a series of emails after they buy something from you. This will keep you in their minds and make sure that they buy from you again. And then finally, email is fantastic for building brand awareness. You can use it to drive people back to your site, you can use it to get them to follow you on social media, and grow that relationship with your customers.
If you want to increase sales and get more customers, it's time for a marketing strategy update. There are plenty of ways that you can promote your e-commerce website without spending much money at all. Have any of these strategies helped grow your business?
Thanks for reading!