<b>Amazon Follow-Up Email Templates</b>

Amazon Follow-Up Email Templates

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These are the exact follow-up email templates I send to Amazon customers. 

For my 7-figure international sports brand, these email templates made a significant contribution to our success on Amazon, which ultimately lead to me making a 7-figure exit. These templates achieved an open rate of >30% at their peak, with consistent rates above 20%, even after Amazon made it easier for customers to opt-out.

The idea behind these emails is treble fold:

1. Engage customers so that they reply, this will allow you have a natural and organic
conversation and then fix problems, avoid bad reviews and gain positive reviews and seller feedback

2. When customers reply to messages, it provides Amazon and Email Service Providers with a strong signal that your messages are valuable and not spam, meaning more of your messages will be delivered in future.

3. You can provide customers with user guides to help them get the best from their product. Inside these guides you could funnel them down your off-Amazon channels (if you so wished).

Select the language you want, or choose 'All languages' to get the templates for The UK, German, French, Spanish and Italian markets!

When used to their max potential the ROI on effective follow-up emails is massive. Rather than waste time and effort trying (and failing) to make effective follow-up emails - just use mine. I refined these over several years to create incredible copy that results in opened emails, organic conversations with customers, amazing service and most importantly - reviews!


"Bens' email templates have been a game-changer! We sell quite technical products that require instructions for use.

Our original email templates were very 'do X to achieve Y' which didn't really encourage any sort of customer interaction and often led to customers miss-using products and leaving negative feedback.

The new templates have seen a 260% increase of customer open rates (I checked!) and we are now engaging with our customers on a much more personable way! Educating customers has become key for us and our products are now benefiting on Amazon as a result."

Steve Hoskins, Owner, Komodo Vape


"Since we started using these emails our open rates and engagement have significantly increased. Ben is a true expert when it comes to communicating with customers which has helped us take all of the guess work out. Highly recommend! "

- Sam Hewitt, Founder, Turmeric Vitality